METHOD / CONTROL BEFORE SCALE

From product evidence to finished files.

Generation is one production action. Claims, rights, scripts, selection, editing, quality review, and human acceptance determine what can ship.

01

Product evidence

Confirm the product, claims, prohibited language, source material, and rights.

02

Creative angles

Define hooks, message order, audience, channel, and the difference between variations.

03

Visual lock

Freeze product truth, people, scenes, aspect ratio, safe areas, and deterministic text.

04

Generation and selection

Keep one primary action per shot, review small batches, and reject drift before scale.

05

Edit and sound

Assemble voice, captions, music, deterministic UI, pacing, and version structure.

06

Quality and rights

Check technical, editorial, product-truth, mobile playback, and commercial-use gates.

07

Human acceptance

Technical completion is not public approval. A responsible reviewer accepts the package.

08

Delivery and revision

Deliver the master, web version, poster, captions, and list, then complete one consolidated revision.

Put the acceptance criteria into the brief.

Start a project brief